The million dollar franchise
Why you're not a unicorn and the McDonald's effect.
This past week1 I ran into three marketing related things that made me go, “I really must write about this.” I don’t do a lot of marketing stuff here because I prefer evergreen subjects like craft, but you know, sometimes I just have to.
As soon as you announce to the world out there that you are a writer, or put up a website, or just hit publish on Amazo…
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